Is your marketing budget tight? Perhaps non-existent? So how do you spread word about your enterprise? How do you get people to support you, buy your products or services?
Sure, you can take to social media and run a marketing campaign there, if you know what you are doing to beat the algorithms.
But don't forget traditional media - there has never been a better time, locally, across the country, across the world, to get free promotion through newspapers and magazines and their websites, as well as on TV and radio.
This online course walks you through all the steps you need to take, including such things as writing the perfect press release, who to contact and when, and precisely what content will and won't achieve your goals of free positive publicity.
The media industry has been through huge changes and this information is completely up-to-date Full of inside secrets from Mark Campbell's 30 years working in the media.
inform | educate | entertain
The strapline above may seem like a marketing slogan but it has, in fact, been my life's mission. Through 30 years in journalism, PR and content marketing, I have sought to bring value to people's lives; informing them, educating them, and entertaining them.
That continues to be my goal, and now I help others do the same. Nobody wants the cold, hard sell any more. Advertisements don't work so well. People want to read a back story or be given genuinely useful information before they buy into a brand, product or service. Which is where I come in.
The photo, by the way, is Striding Edge, in The Lake District in the county of Cumbria, England, where I am fortunate enough to live. But of course the internet and social media knock down boundaries. I am here to serve the world!
MARK CAMPBELL MAKE YOUR MARK